MBA Professor | Brand Strategist
Sissi Johnson is a MBA Professor in Fashion, Innovation and Culture and the go-to Brand Strategist at the intersection of Technology and Lifestyle. Her strategic and creative marketing expertise has led ground-breaking early-stage companies such as Airbnb from strength to strength on an international scale.
Sissi's recent work with LVMH French fine jewellery maison Chaumet on the "Trésors d'Afrique" collection (their largest to date) celebrates the richness of African cultures. In 2018, she creative directed and executive produced ‘Shame’, the latest music visual of Grammy-winning singer Maxwell.
As seen in Forbes, she co-launched the world’s first African Gastronomy MBA course and is the Chairwoman of “Chefs in Africa”, a social enterprise and professional network committed to shedding light on culinary talents from the continent. Sissi has taught and spoken at FIT, Polimoda, Istituto Marangoni, California State University, New York University and Oxford University.
Former Executive Director of the Spain-US Chamber of Commerce
"Sissi Johnson is a gifted, trustworthy Brand Strategist and the embodiment of infinite possibility. Her vision, professionalism and management skills have taken my personal brand to new heights."
"We are honored to partner up with Sissi Johnson whose career and experience within Fashion and Tech is invaluable."
Director, Business Development, North America at ShopStyle
"Sissi has an impressive knowledge of the retail and e-commerce landscape."
Sissi has experience hosting and speaking at leading industry events including:
■DECODED Fashion summit (UK)
■MILLENNIAL 20/20 (USA)
■LAGOS Fashion week (Nigeria)
■LUISAVIAROMA Annual Fashion & Technology Summit (Italy)
■ LUXURY DAILY Women in Luxury Conference (USA)
■ MERCEDES-BENZ Kiev Fashion Days (Ukraine)
■ MERCEDES-BENZ Almaty Fashion week (Kazakhstan)
Focusing on emerging fashion & luxury scenarios, Sissi teaches and develops Business, Innovation and Identity courses for international schools. Her curricula decipher the complexities and impact of pop culture, race, history, religion, politics, economics and social media on the fashion industry and society.
Featured in Glamour Magazine South Africa’s March Disruptors issue as one of the “16 industry global game-change changers you need to know” for her work in fashion academia,
AMINA Magazine FRANCE
JING DAILY CHINA
MARIE CLAIRE UKRAINE