• Sissi Johnson

    MBA Prof | Brand Strategist | Public Speaker

  • Sissi Johnson is a millennial MBA Professor in (Fashion) Innovation, Culture and Identity and the go-to Brand Strategist at the intersection of Technology and Lifestyle. Her strategic and creative marketing expertise has lead ground-breaking early-stage companies such as Airbnb from strength to strength on an international scale.

    Sissi's recent work with LVMH French fine jewellery maison Chaumet on the "Trésors d'Afrique" collection (their largest to date) focuses on cultural appreciation of the diversity and richness of African cultures.

    In 2017, she collaborated with supermodel IMAN on an exclusive course taught in Paris: “Multiculturalism in the Beauty Industry”. As seen in Forbes, she co-launched the world’s first African Gastronomy MBA course and is the Chairwoman of “Chefs in Africa”, a social enterprise and professional network committed to shedding light on culinary talents from the continent. Sissi has taught and spoken at Polimoda, Istituto Marangoni, California State University, New York University and Oxford University.

    Book features:

    (Not) Getting Paid to Do What You Love |[Yale University Press, 2017];
    Reach Out: The Simple Strategy You Need to Know to Expand Your Network and Increase Your Influence [McGraw-Hill Education, 2017]

  • Trusted by

    Awesome brands & people I have worked with

  • Reviews

    Jo Gebbia

    Co-Founder & Chief Product Officer​, Airbnb

    “Thanks for all your efforts to help improve ​Airbnb in France.”

    Bisila Bokoko

    Former Executive Director of the Spain-US Chamber of Commerce

    "Sissi Johnson is a gifted, trustworthy Brand Strategist and the embodiment of infinite possibility. Her vision, professionalism and management skills have taken my personal brand to new heights."

    Hilary Sloan

    Director, Business Development, North America at ShopStyle

    "Sissi has an impressive knowledge of the retail and e-commerce landscape."

    Enrico Quaroni

    Regional Director Southern Europe & MENA at Rocket Fuel Inc.

    "One of the best moderator and presenter I have ever worked with in my career."

  • Speaking

    The Library x Study Hall L.A

    Los Angeles, US

    August 26 , 2018

    Guest of Honor

    Panelist

     

    A sustainable fashion conference in collaboration with MIT Media Lab, G-Star Raw & Ace Hotel L.A

     

    'Colonialism, Human Rights and Supply Chain'

     

    MORE DASH

    Fashion Tech Summit

    Paris, FRANCE

    June 20, 2018

    Afrobytes Tech Conference

    Paris, FRANCE

    June 7-8 , 2018

    Lagos Fashion & Design Week 2017 Lagos, NIGERIA

    October, 2017

    Speaker

     

    "Fashion Business Series"

     

    "Technology and The African Fashion Industry: What lies ahead?"

    Women in Luxury Conference

    New York, US

    September 26 , 2017

    Helsinki

    Fashion Week x Launchmetrics Helsinki, FINLAND

    July , 2017

    Panelist

     

    "What does Big Data means for fashion"

     

    Look Forward Fashion Tech Festival

    Paris, FRANCE

    June 28-July 2, 2017

    Jury member, Guest Panel Curator, Speaker & Moderator

     

    goo.gl/6uNJQE

    Afrobytes Tech Conference

    Paris, FRANCE

    June 8-9 , 2017

    DECODED Fashion

    London, UK

    May 16-17, 2017

    Panel Chair & "The FROW" first edition Host

     

    'Inside out: Creating True Alignment'

     

    LUISAVIAROMA 3rd Annual Fashion &

    Technology Summit Florence , ITALY

    January 2016 to Present

    Host & Guest Producer

     

    Sourced speakers, secured strategic partnerships and moderated panels featuring C-level executives from IAB, Facebook, AOL, Hearst, WGSN, Holition, ect.

     

     

     

    FindSpark Fashion

    Conference x LIM College New York

    March 4 , 2017

    Panel Moderator

     

    'Innovation in Fashion: Disruptive brands, Campaigns & Products'

    Millennials 20/20 x Forbes New York

    March 1-2 , 2017

    Panel Moderator

     

    'Travel brand truth for improved choice, loyalty and experience'

     

    Panelists : Southwest Airlines, St Regis Hotels & Resorts, Design Hotels Inc.

    WHO'S Next Conferences & Roundtables

    Paris , FRANCE

    January , 2017

    Panelist  

     

    'The Future of Fashion & FashionTech: an overview of the innovations of an ongoing revolution'

    PITCH BOOTCAMP x Telecom School of Management,

    Paris, FRANCE

    October , 2016

    Panelist 

     

    Alongside OCDE

     

    'Traditional Recruitment VS Personal Branding'

    IFA Paris x STYLIST

    Paris, FRANCE

    May , 2016

    Speaker

     

    'Will the next Alexander McQueen be a biologist?'

    FashTech Summit x CONDE NAST Digital

    London , UK

    April , 2016

    Inaugural Summit Host

     

    Panels featured executives from Google, Farftech, Grabble, Depop, Condé Nast Traveler,etc

     

     

    LUISAVIAROMA 2nd Fashion &

    Technology Summit Florence , ITALY

    January , 2016

    Summit Host & Moderator

     

    Moderated panels alongside Executives from Instagram, Facebook, PopSugar, ShopStyle, etc.

    UNITED NATIONS Ethical Fashion Initiative

    Geneva , SWITZERLAND

    November , 2015

    4th Annual United Nations Forum on Business & Human Rights

     

    'How to Empower Women in Africa's Fashion Industry?'

     

  • Academia

    Focusing on subcultures, emerging markets and digital anthropology, I teach and develop Business, Innovation and Identity courses for international schools. My curricula decipher the complexities and impact of pop culture, race, history, religion, politics, economics and social media on the fashion industry and society.

  • New York, US

    September 2018

    Visiting Lecturer

     

    "Remapping Fashion"

    Los Angeles, US

    August 2018

    Visiting Lecturer

     

    "Back to School and Personal Branding : How to Secure Career Opportunities without a Resume"

    New York, US

    March , 2017

    Post-Graduate Guest Lecturer 

     

    Branding & Trends in Influencer Marketing

     

    'Why brands should put Influencer Marketing on pause"

     

     

    Paris, FRANCE

    March to May 2017

    B.A Fashion Business Lecturer

     

    Market Research

    Florence, ITALY

    January 2016 to Present

    MBA Fashion Business Lecturer 

     

    Personnal Branding

     

     

    Almaty, KAZAKHSTAN

    April 2016 to Present

    Visiting Lecturer

     

    Personal Branding

     

    'Your name is your Brand'

    Paris, FRANCE

    January , 2015

    Guest Lecturer 

     

    Alongside Executives from Jean Paul Gaultier, UGG Australia and Hermès

     

    'Digital Showrooms and the Future of Fashion Buying'

    Kiev, UKRAINE

    February 2016 to Present

    Lecturer & Panelist

     

    "How to successfully build a brand in the digital era"

     

     

    Paris, FRANCE

    May , 2017

    MBA Global Fashion Media & MBA Fashion Business Lecturer

     

    'Fashion Tradeshows & Seminars'

     

    Paris, FRANCE

    March 2017

    MBA Global Fashion Media & MBA Fashion Business Lecturer 

     

    'Influencer Marketing'

     

    Paris, FRANCE

    January to March 2017

    MBA Perfume & Cosmetics Management Lecturer 

     

    'Multiculturalism in the Beauty Industry' in collaboration with IMAN

     

    Beirut, LEBANON

    April 2017

    Visiting Lecturer 

     

    Personal Branding workshop

    Paris, FRANCE

    January 2015 to Present

    MBA Lecturer

     

    -'Body Transformation & Identity'

     

    - 'Fashion Scenarios in Emerging Markets'

     

    - 'Business Etiquette & Personal Branding'

    Paris & New York

    January 2016 to Present

    Startup Mentor 

     

    Our global events gather 100+ entrepreneurs, designers, developers, students, innovators, partners, & coaches to have a go at building an innovative startup in 54 hours.
     

    Oslo, NORWAY

    November 2014

    Visiting Lecturer

     

    'Digital Showrooms and the Future of Fashion Buying'

  • HuffPost column

    I write about fashion, tech, personal branding and lifestyle for the Huffington Post USA and L'Officiel - for pitches email pr@asksissi.com

  • Press

    VOGUE

    October 2018

    ESSENCE

    October 2018

    ELLE

    October 2018

    THE ROOT

    October 2018

    ELLE

    October 2018

    LAUNCHMETRICS

    August 2018

    RFI

    January 2018

    THE GUARDIAN

    January 2018

    WIRED

    December 2017

    THE GUARDIAN

    October 2017

    LUXURY DAILY

    September 2017

    REACH OUT

    September 2017

    ELLE

    September 2017

    AMINA Magazine FRANCE

    September 2017

    REVOLT TV

    September 2017

    VOGUE UK

    July 2017

    JING DAILY CHINA

    February 2017

    FORBES USA

    March 2017

    VOGUE UKRAINE

    February 2017

    VOGUE UKRAINE

    February 2017

     

    MARIE CLAIRE UKRAINE

    November 2016

    VOGUE US

    July 2016

    FACEHUNTER

    January 2016

    VOGUE US

    April 2016

    FashNerd

    April 2016

    VOGUE USA

    April 2016

    COSMOPOLITAN KAZAKHSTAN

    April 2016

    VOGUE BRAZIL

    April 2016

    ELLE UKRAINE

    March 2016

    VOGUE RUSSIA

    March 2016

    VOGUE GERMANY

    February 2016

    L'OFFICIEL UKRAINE

    February 2016

    VOGUE US

    February 2016

    BUZZFEED USA

    January 2016

    ELLE UK

    October 2015

    WWD

    March 2015

  • Contact

    Let's connect on Twitter & IG @AskSissi !