• Sissi Johnson

    MBA Professor | Brand Strategist

  • Sissi Johnson is a MBA Professor in Fashion, Innovation and Culture and the go-to Brand Strategist at the intersection of Technology and Lifestyle. Her strategic and creative marketing expertise has led ground-breaking early-stage companies such as Airbnb from strength to strength on an international scale.

     

    Sissi's recent work with LVMH French fine jewellery maison Chaumet on the "Trésors d'Afrique" collection (their largest to date) celebrates the richness of African cultures. In 2018, she creative directed and executive produced ‘Shame’, the latest music visual of Grammy-winning singer Maxwell.

    As seen in Forbes, she co-launched the world’s first African Gastronomy MBA course and is the Chairwoman of “Chefs in Africa”, a social enterprise and professional network committed to shedding light on culinary talents from the continent. Sissi has taught and spoken at FIT, Polimoda, Istituto Marangoni, California State University, New York University and Oxford University.


     

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  • Trusted by

  • Reviews

    Jo Gebbia

    Co-Founder & Chief Product Officer​, Airbnb

    “Thanks for all your efforts to help improve ​Airbnb in France.”

    Bisila Bokoko

    Former Executive Director of the Spain-US Chamber of Commerce

    "Sissi Johnson is a gifted, trustworthy Brand Strategist and the embodiment of infinite possibility. Her vision, professionalism and management skills have taken my personal brand to new heights."

    Thierry Petit

    Co-founder & Co-CEO at Showroom Privé

    "We are honored to partner up with Sissi Johnson whose career and experience within Fashion and Tech is invaluable."

    Hilary Sloan

    Director, Business Development, North America at ShopStyle

    "Sissi has an impressive knowledge of the retail and e-commerce landscape."

  • Speaking

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  • Sissi has experience hosting and speaking at leading industry events including:

     

    ■DECODED Fashion summit (UK)
    ■MILLENNIAL 20/20 (USA)

    ■LAGOS Fashion week (Nigeria)
    ■LUISAVIAROMA Annual Fashion & Technology Summit (Italy)

    ■ LUXURY DAILY Women in Luxury Conference (USA)

    ■ MERCEDES-BENZ Kiev Fashion Days (Ukraine)

    ■ MERCEDES-BENZ Almaty Fashion week (Kazakhstan)

     

     

  • Academia

    Focusing on emerging fashion & luxury scenarios, Sissi teaches and develops Business, Innovation and Identity courses for international schools. Her curricula decipher the complexities and impact of pop culture, race, history, religion, politics, economics and social media on the fashion industry and society.

  • Publishing

     

    Published under her Huffington Post column, Sissi’s article 'Why Brands Should Put Influencer Marketing on Pause' was added to New York University post-graduate curriculum.

     

    Below are books she has been featured in.

    Haute Couture : The Polaroids of Cathleen Naundorf

    Prestel , 2012

    Ten Years in Picture

    by Paul Solberg

    Glitterati, 2015

    Reach Out 

    by Molly Beck

    McGraw-Hill Education, 2017

    (Not) Getting Paid To Do What You Love :Gender, Social Media and Aspirational Work by Brooke Erin Duffy

    Yale Press, 2017

    Women of Singular Beauty, Chanel Haute-Couture

    by Cathleen Naundorf

    Rizzoli, 2018

  • GLAMOUR MAGAZINE 2019

    "16 Industry Global Game-Changers You Need To Know"

    Featured in Glamour Magazine South Africa’s March Disruptors issue as one of the “16 industry global game-change changers you need to know” for her work in fashion academia,

  • Press

    GLAMOUR

    March 2019

    VOGUE

    October 2018

    ESSENCE

    October 2018

    ELLE

    October 2018

    THE ROOT

    October 2018

    ELLE

    October 2018

    LAUNCHMETRICS

    August 2018

    RFI

    January 2018

    THE GUARDIAN

    January 2018

    WIRED

    December 2017

    THE GUARDIAN

    October 2017

    LUXURY DAILY

    September 2017

    ELLE

    September 2017

    AMINA Magazine FRANCE

    September 2017

    REVOLT TV

    September 2017

    VOGUE UK

    July 2017

    JING DAILY CHINA

    February 2017

    FORBES USA

    March 2017

    VOGUE UKRAINE

    February 2017

    VOGUE UKRAINE

    February 2017

     

    MARIE CLAIRE UKRAINE

    November 2016

    VOGUE US

    July 2016

    FACEHUNTER

    January 2016

    VOGUE US

    April 2016

    FashNerd

    April 2016

    VOGUE USA

    April 2016

    COSMOPOLITAN KAZAKHSTAN

    April 2016

    VOGUE BRAZIL

    April 2016

    ELLE UKRAINE

    March 2016

    VOGUE RUSSIA

    March 2016

    VOGUE GERMANY

    February 2016

    L'OFFICIEL UKRAINE

    February 2016

    VOGUE US

    February 2016

    BUZZFEED USA

    January 2016

    ELLE UK

    October 2015

    WWD

    March 2015

  • Contact

    Connect on Twitter & IG @AskSissi

    Speaking & Media requests:
    tatiana@selfsells.co
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